[i]<\/a>[i] ont fait ins\u00e9rer un message ou un prospectus (feuillet, d\u00e9pliant ou cahier) dans la pochette d\u00e9pouill\u00e9e.<\/p>\n\n\n\n\u00c0 l\u2019examen, on observe la g\u00e9n\u00e9ralisation de \u00ab vendredi fou \u00bb. On retrouve l\u2019expression dans sept prospectus. Elle y est en situation quasi monopolistique. L\u2019expression anglaise (Black Friday) appara\u00eet dans trois cahiers bilingues. Il y a quelques ann\u00e9es, \u00ab vendredi noir \u00bb \u00e9tait apparu et les membres de l\u2019Asulf l\u2019avaient pourchass\u00e9.<\/p>\n\n\n\n
Par ailleurs, le mot \u00ab vente \u00bb pris au sens de \u00ab soldes \u00bb, un des sens du mot anglais \u00ab sale \u00bb, est absent du \u00ab corpus \u00bb. Trois cahiers annoncent \u00ab Soldes fous \u00bb, \u00ab Super solde et Soldes de la semaine \u00bb et deux autres, le jumellent \u00e0 l\u2019\u00e9quivalent anglais.<\/p>\n\n\n\n
C\u2019est dire que les mots appropri\u00e9s finissent par se tailler une place. Les interventions des asulfiens sont souvent couronn\u00e9es de succ\u00e8s. Il faut cependant faire preuve de patience et de doigt\u00e9 et tenir pour acquis que les entreprises accueillent bien les recommandations sans le publiciser.<\/p>\n\n\n\n
Des \u00ab x\u00e9nismes \u00bb dont l\u2019utilisation reste l\u2019exception survivent dans les prospectus distribu\u00e9s \u00e0 Qu\u00e9bec: \u00ab circulaire \u00bb (prospectus), \u00ab sp\u00e9cial \u00bb (promotion) et \u00ab wow! \u00bb (Ouah!).<\/p>\n\n\n\n
Le coup de sonde fait dans la capitale pourrait tr\u00e8s bien \u00eatre repris, \u00e0 l\u2019occasion, dans d\u2019autres quartiers, patelins ou r\u00e9gions, si la distribution du publisac n\u2019est pas abandonn\u00e9e!<\/p>\n\n\n\n
i[i] ARRossy, Brunet, Burger King, Familiprix, Hart, IGA, Jean Coutu (2), Maxi, Ormax. Pharmaprix, Provigo, R\u00e9no D\u00e9p\u00f4t, Rona, Sport Experts, Super C, Uniprix<\/p>\n\n\n\n
\n\n\n\n<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"La distribution du publisac de la semaine du 12 novembre dans un quartier de Qu\u00e9bec (Limoilou) est l\u2019occasion d\u2019\u00e9valuer les r\u00e9ussites et les \u00e9checs de l\u2019Asulf et de ses membres interventionnistes dans le domaine de la publicit\u00e9. Retenons les \u00ab t\u00eates de Turc \u00bb ou les cibles qu\u2019\u00e9taient et que sont encore les impropri\u00e9t\u00e9s \u00ab…<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10850","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"\n
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